MemeSpark Privacy Policy

Last updated: September 9, 2025

1. Introduction

Welcome to MemeSpark ("we," "our," or "us"). This Privacy Policy explains how we collect, use, and protect your information when you use our mobile application MemeSpark (the "Service").

2. Information We Collect

2.1 Information You Provide

• Images and Media: Photos, videos, and images you choose to edit using our app are processed locally on your device
• User-Generated Content: Memes and content you create using our templates
• App Preferences: Settings and preferences you configure in the app

2.2 Automatically Collected Information

• Usage Analytics: Anonymous information about app features used and time spent
• Device Information: Device model, operating system version, and app version
• Advertising Identifiers: Anonymous advertising IDs for ad serving (managed by Google AdMob)
• Crash Reports: Anonymous crash logs to help us fix bugs and improve stability

3. How We Use Your Information

• App Functionality: To provide core meme creation and editing features
• Performance Improvement: To analyze usage patterns and optimize app performance
• Ad Serving: To display relevant advertisements through Google AdMob
• Bug Fixes: To identify and resolve technical issues
• Customer Support: To respond to user inquiries and provide assistance

4. Data Storage and Processing

4.2 Data We Do Store

• App Preferences: Stored locally on your device
• Coins and Progress: Game progress stored locally with optional cloud backup
• Anonymous Analytics: Aggregated usage statistics (no personal identification)

5. Third-Party Services

5.1 Google AdMob

We use Google AdMob to serve advertisements. AdMob may collect and use data according to Google's Privacy Policy:

• Google Privacy Policy: https://policies.google.com/privacy
• AdMob Data Usage: https://support.google.com/admob/answer/6128543

5.2 Google Play Services

Our app uses Google Play Services for core Android functionality, which may collect data according to Google's Privacy Policy.

6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties.

We may share anonymized, aggregated data with:

• Google AdMob: For advertising optimization (no personal data)
• Analytics Providers: For app improvement (anonymous usage statistics only)
• Legal Compliance: If required by law or to protect our rights

7. Data Security

We implement multiple layers of security to protect your information:

• Local Processing: Your images never leave your device
• Encrypted Transmission: Any data sent to our servers is encrypted
• Secure Infrastructure: Industry-standard security measures
• Regular Updates: Ongoing security improvements and patches
• Minimal Data Collection: We collect only what's necessary for app functionality

8. Children's Privacy (COPPA Compliance)

Our app is designed for users 13 years and older. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will delete it immediately.

9. Your Privacy Rights

You have the following rights regarding your data:

• Access: Request information about data we collect
• Deletion: Request deletion of your data (most data is already local-only)
• Portability: Export your created content from the app
• Opt-out: Disable personalized advertisements in device settings
• Uninstall: Remove the app and all local data at any time

10. Data Retention

• Images and Content: Stored locally on your device until you delete them
• App Data: Preferences and progress stored locally until app uninstall
• Analytics Data: Anonymous usage data retained for up to 24 months
• Ad Data: Managed by Google AdMob according to their retention policies

11. International Data Transfers

Since most data processing occurs locally on your device, international transfers are minimal. Any data that is transmitted (such as anonymous analytics) may be processed in countries where our service providers operate, including the United States.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any material changes by:

• Posting the updated policy in the app
• Updating the "Last updated" date
• Providing in-app notifications for significant changes

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us:

14. Legal Basis for Processing (GDPR)

For users in the European Union, our legal basis for processing your data includes:

• Legitimate Interest: To provide app functionality and improve user experience
• Consent: For personalized advertising (can be withdrawn in device settings)
• Contract Performance: To provide the services you've requested

15. Consent and Agreement

By downloading, installing, or using MemeSpark, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of information as described herein.